Welcome to me trying my hand at making my own version of Merkur (pronounced Mare-Coor) with more models and different variants of the models they already had. Also,Land Rover is still owned by Rover,(and they also own part of MINI) and Ford would have bought them both in the 1980s and not the 2000s just to fit the narrative. With that,let's begin.
The Sierra and Scorpio would have come to the U.S,still but the specific models would be different for my Merkur. I'd sell the RS500 Cosworth as simply the "Sierra" (because in this timeline Olds and GMC never used the name) in place of the XR4Ti . (Note: I know that the Rs500 didn't exist at the time,but that's where alternate history comes into play.) The Scorpio would be the Estate (Wagon) version. I would also throw in the Mclaren M81 Mustang,known now as the "Stallion" as the first new model. The other new car would be the Riley Elf (AKA luxury MINI) thanks to Ford having bought Rover group. It would have all the high performance bits of the Cooper S and would still make use of the "Elf" name. I would market the brand by changing the Ford sponsorship of the Tyrell Formula 1 team to that of Merkur,alongside entering the Hornet in rally races. I would also air T.V,print,radio,and billboard ads portraying the cars as luxurious,yet exciting. Also Merkur would get its own dealers that would follow the Saturn formula of haggle-free pricing and salespeople that don't try to pressure you into buying their vehicles. The end result would be targeting the people who normally be buying a BMW or Audi,like the one we actually got,but the approach would be different. And that would conclude the Merkur lineup of the 1980s. There may be a part 2 if I come up with more ideas for the brand's future.
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